
MEDIA DESIGN SCHOOL | 2023 | NEW ENTERPRISE




keys. is a startup enterprise aimed at empowering Gen Z high school graduates and university students by providing them with valuable key life skills & tips through a digital manual and engaging online community - with physical rewards distributed for being a supportive digital citizen there.
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The primary goal of keys. was to address the gaps in traditional education by equipping young adults with key essential life skills such as financial literacy, tenancy knowledge, and general well-being, thereby empowering them to navigate adulthood confidently.
These skills are delivered in the most succinct & to-the-point way possible to accomodate the blistering pace of young peoples' lives, hence the startup and guide's name - this is TL;DR by keys.



tl;dr.
the pièce de résistance of keys.
32 fully illustrated pages sharing every hot tip you could possibly want when leaving home for the first time.














what i made.
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Brand identity + guidelines
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Visual identity
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Campaign strategy + document
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TL;DR digital manual (32pp)
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Illustrations
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Poster & sticker designs
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Mockups - social media, website, posters, guide​
the tools.
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Adobe Illustrator​
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Adobe Photoshop
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Adobe InDesign
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Procreate
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Figma
