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Spark 5G Toi Rangatahi Logo

MEDIA DESIGN SCHOOL + SPARK NZ   |   2024   |   SPECULATIVE GROUP LIVE BRIEF 

Toi Rangatahi is a speculative interactive promotion that celebrates the transformative power of 5G Technology in everyday life, focusing on rangatahi - the dynamic youth and future leaders of Māori communities. The goal was to inspire rangatahi to recognise the potential of creative tech and empower them to become trailblazers, decision-makers, and eventual guardians of tomorrow.

 

The concept is simple: connect rangatahi through digital art by using tukutuku patterns to showcase how they can be part of the creative tech industry. By using tukutuku patterns, we can literally and digitally weave together the narratives of thousands of young aspiring rangatahi into one giant story that unfolds over time.

Scrolling billboard showing tukutuku
Tukutuku on public display
Posters on display
Weaving icon
Paintbrush hand icon
Tablet icon
Poster example
More posters on display
QR Code Poster
Hand holding phone icon
QR Code Poster
Studio Jackpot

STUDIO JACKPOT

CREATED BY

Touch point hand icon

Jason Panapa

  • UX/UI Lead

  • Creative Director

Kit Erwin

  • Creative Director

  • Copywriter

  • Illustration

Jorja Martin

  • Research

  • Production Assistant

Abby Laurenson

  • Project Manager

  • UX/UI Assistant

Kit Erwin, 2025. Some of the work contained in this portfolio is created for educational purposes only and does not contain any commercial value. All rights remain with the individual copyright holders unless specified and used with permission.

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